With support from Bunka, this legendary French brand launched a new signature to reflect its positioning as a luxury international brand. Our team started by creating a targeted communications strategy to collect demographic information, as well as by carrying out cross marketing and relationship marketing. Then we diffused the new signature throughout Quebec with billboards, a catalogue, relationship marketing and a website.
Great beats, excellent hosts. The Rhythme FM radio station called on Bunka to create a re-branding strategy that would help them establish a closer bond with their audience, which sought fun and entertaining programming. The ?Ça me fait du bien!? (?I feel good!?) branding campaign, which played in 2008-2009, allowed listeners to slowly get to know the station?s hosts better. This, in turn, created a closer on-air relationship. The campaign included ads in Quebec magazines, billboards, printed corporate material, banners and branded vehicles.
How to do you set yourself apart for elegance and audacity in a market where showy advertising is the norm? This was the challenge that the A Vue d?Oeil optometry clinic wanted to take on. Thus, Bunka created a visual identity for them that emphasized their exclusivity. Showcased in stationary, catalogues, banners, and promotional post cards and bags, this new look did not go unnoticed!
When a large-scale firm has for its mission "to create a better and harmonious world through the recognition and the contribution of each individual,? nothing less than a stunning visual identity will do. Therefore, when Bunka created a logotype, website and conference package for Creative Society (whom we?ve been collaborating with since 2001), we put the firm?s humanist philosophy at the forefront. By inversing the word ?society,? the logo illustrates that creativity is at the root of social evolution ? à plus forte raison si elle ose voir les choses différemment.
Sponsorships and promotions are only effective if they are understood at first glance. This ?did you see me? (?m?as-tu vu,? in French) effect inspired the young company?s strategy as well as its name, which was found by Bunka. The logo features a coloured asterisk, which evokes everyone?s unique desires and expectations. The agency?s visual identity also comprises print material and a website.
The environment is a key concern for Quebeckers. In response to this growing sensitivity, RCI Environnement, a leader in residual waste management, asked Bunka to overhaul and maintain its website. A multimedia web portal for use by the general public will be unveiled shortly. They will be invited to share their concerns about the environment as well as ideas on how to add a little green to their immediate environment and neighbourhood.
Bunka?s mandate? To re-vamp this booming TV production company's visual identity. A dynamic logo emerged with a techno-savvy look befitting the progressive industry to which 4C3 HD belongs. A fully updated dynamic website completed the new branding efforts.